Get a Load of These New Lines Debuting at Luxury 2025

By Victoria Gomelsky | May 14, 2025

The Luxury show opens at the Venetian Expo in Las Vegas to invited guests on June 4, and to all JCK attendees on June 6. Home base for the industry’s finest bridal jewelry manufacturers as well as high-end designers, the event is a bonanza of newness. Below, we offer a sneak peek at new collections debuting at Luxury. Catch them if you can!

Penny Preville (LUX127)

Fifty years after founding her eponymous brand, Penny Preville is unveiling a three-tiered anniversary collection featuring natural diamonds, sapphires, and other gemstones, all set in 18k gold.

The collection includes a limited-edition anniversary bracelet of 50 numbered pieces, each featuring a diamond and gold constellation motif as well as Preville’s signature; a Statement collection of fashion fine jewels inspired by the brand’s signature art deco designs centered on a two-tiered diamond necklace choker with a detachable center pendant; and an accessibly priced ready-to-wear line built on some of the brand’s best-selling styles, as well as two entirely new spring-summer collections (pictured below). And that’s just the tip of the iceberg!

Penny Preville pendant — *Pendant in 18k gold with 0.28 ct. t.w. diamonds, $2,995; Penny Preville*

Penny Preville necklace — *Cascade necklace in 18k gold with 2.22 cts. t.w. diamonds, $10,990; Penny Preville*

Sylvie (LUX903)

Luxury veteran Sylvie is betting big on its newest engagement ring collection, Shell Auranova, a range of ring styles marked by fluid, sculptural forms. “Shell Auranova marks a new chapter in our design journey, and if it were summed up in one word, it would be bold,” says Sylvie Levine, the brand’s designer and cofounder. “Each piece in this collection is made to feel like a natural extension of the wearer—organic, authentic, and distinct.”

Sylvie Shell Auranova rings — *Shell Auranova Liora solitaire ring in 14k yellow gold, starting at $2,600, and Hollyn east-west half bezel solitaire ring in 14k yellow gold, starting at $2,090 (center stones not included); Sylvie*

Sylvie Shell Auranova ring — *Shell Auranova Mariselle half bezel pavé ring in 14k white gold (center stone not included), $5,250; Sylvie*

Vlora (LUX1104)

In its new Aurelia collection of 14k yellow gold styles, Vlora evokes “the relaxed luxury of a long summer day at the beach,” according to a press release. Featuring twisted motifs that recall the silhouettes of seashells, the pieces—including earrings, rings, pendants, and bracelets—are peppered with diamonds that call to mind droplets of water, or reflections of sunlight, and perfectly channel the season’s easy-breezy sophistication.