A Pre-JCK Show Check-In With Jewelry Influencer Kira Kirby

By Brittany Siminitz | June 02, 2025

Lovers of fine jewelry and high-end pieces might be familiar with Kira Kirby, a content creator specializing in luxury items and, most notably, jewels. Splitting her time between Boston and London, her profiles are stocked to the brim with sparkle from around the globe, but it’s not simply for the sake of seeing them shine; Kirby seems intent on helping her followers select the best investment pieces, in the spirit of less is more (but the really good stuff lasts forever).

Kirby is one of the influencers who will be sharing her perspective from the JCK show, and we can’t wait to see what she discovers, considering her eye for exquisite jewels. Below, she shares some insight with us on how she plans to tackle the show floor, and—exhibitors, take note!—the best social strategies for getting visits to those booths this year.

We’re looking forward to your jewelry content from the show! How do you plan your time on the show floor—is it best to have a schedule packed with appointments, or do you save time for wandering around?

Time is absolutely the most precious commodity at these shows since there is just so much to see and so little time to see it all! I have quite a few meetings during the show, but a key part of any show is being flexible and definitely leaving yourself some time to explore and be inspired. A lot of my time is planned around the content that I have to create, so I try to be as organized as possible while also scheduling time to relax and just enjoy, which I realize sounds rather counterintuitive.

There’s less than a week left before opening day of JCK. If you were an exhibitor at the show, what kind of content might you post to attract visitors to your booth?

While I have never been an exhibitor myself, it is definitely a dream one day to have my own jewelry brand so this is actually something I think about a lot! I think the strength of the most successful jewelry companies comes from showcasing their jewelry in context. Post example videos on how to style for different outfits, where you see your jewelry being worn, any fun quirks about the pieces, or ways to wear them. I personally always gravitate toward an online personality or a really powerful story.

You have a great presence on TikTok that is primarily rooted in video, as well as on Instagram, which started as a photo-based app. Which kind of content do you prefer for jewelry? What advice would you give to jewelry brands just beginning to build their social presence?

Every medium has a purpose and should all be integrated throughout any successful social media strategy. I always say that jewelry is only truly experienced in person, as it is such a tactile and emotional experience, but videos are the next best option. I focus the majority of my content on videos, but photos serve an important purpose as well, namely for highlighting the craftsmanship and artistry. I sometimes try to think backward—where do you want your jewelry pieces to be worn, published, experienced? Figure out your answer to that, and craft your social strategy so it fits strategically into those spaces.

There are plenty of brands on the show floor that specialize in luxury jewels, so you won’t have to go far for that—are there any particular styles you’re anticipating, or hoping to discover?

A bit niche, but I’ve been loving ear cuffs recently and I’m definitely on the hunt for pieces that don’t require a piercing to wear. I am also always so interested in finding ways to wear jewelry that aren’t traditional. We tend to have very set-in-stone guidelines for traditional jewelry—namely rings, bracelets, earrings, and necklaces—but I’m constantly on the hunt for designers who are pushing those boundaries and finding ways for us to incorporate beautiful pieces in other ways.

How long does it typically take you to edit a TikTok/Reel before you publish it? What kind of tips can you offer to show attendees who want to make the most of their sparkling finds on social?

Unfortunately, I am not a fast editor. It takes me anywhere between one to 10 hours to edit videos that I post on social media! I guess that stems from being a perfectionist, but I would caution any show attendees to do the exact opposite and try to post even though it might not be perfect to their eyes. The most important part is really just getting the content out there—it does not need to be perfect!

Taking photos/video of jewelry can be really challenging! Do you have any tips or tricks that can make it easier?

I always bring a handheld light and a digital camera to make sure I can get the best possible footage! Show lighting is extremely difficult to work with, so play around with different locations within a booth.

What are you looking forward to off the show floor?

The jewelry community is like a big family, so really I am most looking forward to catching up with friends, meeting some new ones, and attending talks about the future of the industry.